Gaming. This word conjures up a vision of teen boys staring intently at a screen for hours and hours, lost in some competitive world of mayhem. This has blossomed into a multi-billion dollar industry right under the noses of most of us regular humans.
Now digital marketers are seeing how valuable gamification can be in engaging customers through promotions and contests. One such eye opening campaign was employed by the smash hit television show Game of Thrones for their 5th season in 2015. The campaign was called #CatchDrogon and resulted in a 20% increase in viewers for that season!
According to the website “shortyawards.com”:
“In just one day, the social game generated over over 74,000 tweets worldwide, 6.6 million total interactions and 1 billion total impressions, surpassing all of HBO’s social benchmarks to-date.”
Number such as this are stunning and bound to make marketers salivate over similar campaigns for their products.
-Cut to 2017 and the phenomenal success of augmented reality game, Pokemon Go! created by Nianti in collaboration with Nintendo. This game actually got users up and away from their computers and living rooms and engaged physically in finding the elusive characters using their phone GPS and Google maps.
Back in the old-fashioned world of bricks and mortar, actual board game cafes have become surprisingly popular in the past few years. This goes against the digitial grain and moreso, playing real life board games is very popular with millenials, apparently in an attempt to get away from staring at screens 24 hours a day….
Toronto’s most popular board game cafes are Snakes and Lattes located at 602 Bloor Street West with a second Snakes and Lagers location at 489 College Street. Neither of these establishments have any television screens or computer screens at all. So the message is that games and game playing are not going away. Apparently, in the human psyche they have many benefits socially and intellectually and, well we like to play games!